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商品編號： INS798 出版日期： 2014/06/23 作者姓名： Greve, Henrich R.;Sosa, Manuel E.;Carrick, Anne-Marie 商品類別： Entrepreneurship 商品規格： 22p 再版日期： 2016/04/22 地域： 產業： Retail and consumer goods 個案年度： -
商品敘述：
This is a condensed version of the Handpresso case series #5841. It describes the development from concept to production of the world''s first and smallest hand-held espresso machine. It explains the design process and how the product is brought to market. The CEO of Nielsen Innovation, Henrik Nielsen, decides not to license it as he has with other designs but to create a spin-off company for the Handpresso machine. The final chapter finds the team in a quandary, Henrik Nielsen''s untimely death leaves his wife at the helm. With two new machines ready for launch within a couple of months, it describes how the product is brought to market through partnerships and alliances. Having made a conscious decision to take this route, an agreement is signed with leading coffee roaster Lavazza, who in turn negotiates an exclusive agreement with the auto giant Fiat.
涵蓋領域：
Business models;Entrepreneurship;Intellectual property;Partnerships;Product development;Strategic alliances
相關資料：
, (INS363), 7p, by Anne-Marie Carrick, Manuel E. Sosa
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